Brotox

There was a time, not that long ago, when men who were concerned about their appearance would have attracted accusations of vanity, and even unmanliness, but times have changed. It is now common to hear about metrosexuals, men’s grooming products and “bromances”, and it is positively encouraged for men to moisturize and look good. The latest development in this trend is “Brotox”, the witty marketing term for the Botox procedure which increasing numbers of men are turning to in order to retain, or regain, their youthful appearance.

Women have been using Botox for years and now men are catching on too. Last year 300,000 guys underwent a Botox treatment in the US alone.  While women continue to dominate the numbers in plastic surgery terms, there is no doubt that men are increasingly seeing the value of a visit to the plastic surgeons office as well.

Plastic surgeons report that men coming in to get some cosmetic help with their appearance range in age from their late 30’s all the way up to their 60’s and even 70’s

As Plastic Surgeon Dr. Michael Concannon comments

“Men are every bit as interested in fighting back the years as women, to look a little bit younger, a little bit more rested in the marketplace gives them an advantage.

The economy is almost certainly an important factor which is driving this increased male traffic. As we are living and working longer it is increasingly important to look younger for as long as possible.  So much so that some doctors are seeing more patients rather than less, even in these difficult times

Men are particularly interested in certain age defying, and non-invasive, procedures and the top five are:

  • Botox
  • Laser hair removal
  • Microdermabrasion
  • Chemical peels
  • Soft tissue fillers

For those men who are having more permanent work done the top three plastic surgery procedures are

  • Nose re-shaping
  • Eye-lid surgery
  • Liposuction

It will be interesting to see whether the slowly improving picture for the economy will have an impact on numbers of men having plastic surgery going forward. One suspects that this trend will only grow as techniques improve and we live longer.

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